Social media is today an essential marketing tool for all types of companies and businesses, no matter what the volume of income or the number of workers. Social media marketing allows companies to interact and make themselves known. It is no longer only large corporations that can benefit from virtual interaction. SMEs and self-employed people can now take advantage of the Internet connection to participate in social networks and launch their business. The possibility of doing business through the networks knows no limits, as we can reach millions of people around the world.studies conducted by Páginas Amarillas, point out that: small companies, medium sized companies and the Spanish self-employed, in recent years, have placed their trust in digital strategies, hoping to make their businesses profitable.
These same studies also reveal that, in 2016, the SMEs in our country have increased their investment, both in online advertising and in social networks. Many Spanish companies already have a corporate profile on social networks, and the number has increased by 14 percent over the previous year. Let's analyze: how SMEs and the self-employed in our country behave on social networks The vast majority of small and medium enterprises use social networks to disseminate, publicize and make their content viral. Another common way for companies to use social networks is to improve their brand image by focusing on corporate branding. Thus, companies interact with their customers and followers, while they can meet their demands and solve their problems, quickly and effectively.there are also many companies that use social networks for commercial purposes, promoting the sale of their products or services.types of social networks used according to the professional activity developed and the public to which the company addresses: generic or basic social networks.
These are the ones in which all companies should be present. The best known are Facebook and Twitter.professional social networks. LinkedIn is the most prominent network. It makes it possible to network with companies in the sector or with other professionals. It is not designed to find new clients or potential leads.
Instagram or Pinterest are basic, both for e-commerce, and for companies distributing products or services with a very visual impact, such as travel agencies. YouTube is the most important platform, but there are others like Vimeo, Facebook or Instagram with which you can upload videos. TripAdvisor or Minube for the travel and tourism sector.