So, you've started creating your first products, whether they be hand-knitted sweaters, craft beer or eBooks, and you want to sell them online, or perhaps you've decided to start drop-shipping and want to decide on a platform to sell on? One fantastic way to do this is through creating a Shopify storefront for your business. This way you won't have to go through all the effort it takes to design and build a full website with an eCommerce solution, as you can use their built-in one!
Deciding if the platform is right for you
First thing's first, you have to decide if this will be the right platform for you, so you'll have to ask yourself a couple questions!What are you selling? This one will inform the design of your store, and how you will market, but won't affect your choice of platform much. That's because almost any product or service you can think of is on there! The only things you won't be allowed to sell are anything illegal, so you'll have a harder time finding things you can't sell!How much can you invest? You will have to pay for the platform in order to sell on it, however, with prices starting from as low as $29, entry is very easy! With this basic account, you will be able to set up your shops and sell on it, however, you will pay higher transaction and credit card fees than more expensive platforms, and you won't get reporting or abandoned cart recovery.
Getting started with the platform
First, you'll have to create an account, thankfully, they offer a free 14 day trial which gives you ample time to set your store up, gain feedback and make changes before you start selling!Next, you'll want to add your products to the store. If you're selling digital products, you'll need to install the Digital Product Delivery app, which you can find more information about on their website.
If you are selling physical products there are a number of ways you can add them: manually, using a bulk export with a CSV file, or imported from eBay and the like. Finally, if you're selling services, you'll need to add those manually, or with the "Product Options" app.Designing your storefront will be the next step. You'll want a design that appeals to your target market, as well as complimenting the product or service you're selling. There are a vast range of options for this in the theme store, with some being free and some charging a fee to install.The next step is setting up your domain.
The platform offers free domains, but using your own one will look much more professional to browsers!The final step in setting up your new eCommerce software is setting up your payments and shipping & tax rates. There are guides for this all over the site, so if you encounter any problems that can't be answered there, make sure to contact their support!.